John Robinson is Senior Vice President of Membership, Communications & Events for the National Cattlemen’s Beef Association (NCBA). In his role, he oversees the membership team, which manages relationships with state cattlemen’s associations and individual members. He and his team are also responsible for policy and media communications for the organization. His team oversees strategy and communications for multiple national and regional initiatives. In addition, he also oversees NCBA’s media properties which include a combination of weekly television broadcasts in addition to print, web, social media and mobile applications. The Organizational and Policy Communications efforts for NCBA reach a broad audience numbering more than 2 million producers and stakeholders each month. 

John has significant experience in issues and crisis management, along with spokesperson development and influencer engagement. His background also includes extensive project management and marketing experience. He is a native of Washington state and earned a degree from Washington State University. He currently resides on his family’s ranch in Black Forest, Colorado.