Jennifer Nealson is the Senior Vice President of Global Marketing and Research, and directs NCBA's scientific affairs, marketing, culinary and supply chain efforts. In this role, she oversees one of the nation’s most recognized brands, Beef. It’s What’s For Dinner., and leads the strategy to drive demand for beef that integrates the national efforts with the Federation of State Beef Councils. 

Prior to joining NCBA in 2021, Jennifer was the Chief Marketing Officer with a broad range of companies - from fintech to non-profits to private equity. Before joining NCBA in 2021, she was the CEO of a boutique consulting firm specializing in middle-market growth strategy. Jennifer has a Bachelor of Science from the University of Nebraska in Organizational Communications and a Certificate in Finance from the University of Colorado. 

Jennifer was named Outstanding Woman in Business by the Denver Business Journal and was honored as one of the Top 25 Most Powerful Women by the Colorado Women’s Chamber of Commerce. She enjoys being involved in the Denver community and currently serves as a member of the Vectra Bank board and an executive officer of the Civic Center Conservancy. She has held past board positions with Denver’s Visitors Bureau and the Chamber of Commerce, among others.